New online platform for indirect real estate investments
With Immoday, an online medium for indirect real estate investments in Switzerland has been founded on the initiative of the professional association Coptis and important players in the real estate sector. The aim is to make the asset class more popular.
The Franco-German online platform features quantitative market data, industry news, information on real estate sector players, economic analyses and didactic content. Furthermore, Immoday aims to promote real estate securitization and offer partner solutions.
Real estate funds would amount to only 3% of all funds available in Switzerland, moreover, real estate securitization in Switzerland is currently only 3% to 5%, compared to 30% in some neighboring countries, according to a statement from Immoday. In the age of digitalization, the aim is to promote precisely this asset class and thus contribute to an expansion of the sector.
The team of the new online medium is based in Nyon. The president is Riccardo Boscardin, who has worked in the real estate industry for many years and was head of Global Real Estate-Switzerland at UBS from 2002 to 2014. The position of Director is held by Marc-Henri Bujès, who was responsible for Standard & Poor's investment fund databases, among other things. Philippe Perret du Cray, who has many years of experience in marketing and communications in various media, serves as Head of Business Development. "Our goal is to make this particularly attractive asset class more understandable right now, when negative interest rates and economic uncertainty are making headlines," says Boscardin. (ah)
