Joe & The Juice expands in Switzerland
The Scandinavian café chain Joe & The Juice is coming to Switzerland. The first branch opens in Lucerne on March 18, followed shortly afterwards by a flagship store in Zurich and a location in Basel.
According to the company, further openings are planned step by step in all major Swiss cities such as Zurich, Basel, Bern, Geneva and Lausanne.
Joe & The Juice was founded in Copenhagen in 2002 by former elite karate athlete Kaspar Basse and is now one of the best-known brands in the world. The cafés, which aim to be an alternative to conventional fast food, offer freshly prepared juices, sandwiches, and coffee.
Since entering the market, Joe & The Juice has received numerous honors and awards for its retail and food concept. Today, the company can be found in more than 70 cities with over 100 cafés, including London, Copenhagen, Stockholm, Hamburg, Oslo, New York, Nice, Reykjavík and Singapore. Further openings are planned in Paris, Hong Kong and Macau, among others. (ah)
