B&B Hotels plans market entry in Switzerland
The French hotel chain B&B has signed a long-term rental agreement with the Serliana real estate group for a building on the Serliana site in Wallisellen. It will be the first B&B Hotel in Switzerland, with more to follow.
The new B&B hotel is to be housed in one of the three planned buildings on the Serliana site on Richtistrasse in Wallisellen. It will have 142 rooms on a total area of around 3,300 square meters and will open in mid-2018. Thanks to its location in the greater Zurich area and its proximity to the airport, as well as its good public transport links, the site is ideally suited for hotel operations, he said.
B&B also plans to open another four to five hotels in Switzerland over the next few years. According to local media reports, the municipality of Rümlang already has construction plans for another hotel, to be called B&B Hotel Airport, available for inspection. On an undeveloped site at the corner of Hofwisenstrasse and Flugofstrasse, a new angular building with 170 rooms on six floors is planned.
Currently, the B&B Group operates more than 360 hotels in six countries. The majority of the hotels are located in Germany, France and Italy. The B&B hotels are in the two- or three-star range, and room rates are around CHF 100 per night. (ah)
