Optimum ad quality for maximum impact
There is excess demand on the Swiss housing market, which is leading to rising prices and more search queries. Nevertheless, or precisely for this reason, you should not neglect the presentation of your real estate.
The situation on the housing market remains tense: High demand is offset by a short supply. The relatively solid economic situation, population growth and low unemployment are being met with too little construction activity. The vacancy rate in Switzerland as a whole is 1.15 percent.
Recognizable increase in the number of advertisements viewed on newhome
The excess demand is also reflected in the business activities of the newhome real estate portal: Page impressions at newhome The number of new search subscriptions has also risen by around 60 percent.1 Silvio Frei, Head of Marketing & Communications at newhome, interprets the development as follows: "The situation on the housing market is easy to understand on newhome. The more sought-after apartments are in a region, the more movements we see on the portal."
Ad quality as a constant success factor
The attractiveness and quality of advertisements is also relevant in times of excess demand. This applies to both the duration of the advertisement and the final marketing period. newhome offers advertisers services to present their property in the best possible light. From professional interior and exterior shots to 360° room videos and virtual staging, i.e. virtual renovation and (de)furnishing of rooms.
Use visualization in a situational and meaningful way
Images and 360° room videos can be created using 3D software and virtual staging for new construction projects that are still under construction and only have floor plans. With such measures, it is possible to advertise at an earlier stage and present the property in its final sales or rental state.
For properties that are still furnished, virtual tours with the option of virtually clearing out the property (360° ex-staging) or equipping it with new furnishings to suit the tastes of prospective buyers are suitable.
In the spirit of the real estate industry
The real estate portal newhome, co-owned by over 500 real estate companies (via Next Property AG), sees itself as an industry-friendly portal and strives to always offer simple, transparent and efficient solutions that directly support marketing or rental success.
In the 3-pillar principle (more visibility - more attractiveness - more reach), the following can be added to the advertisement in a targeted manner Additional services book with just a few clicks.
We are also happy to advise you on all matters directly on 044 240 11 60, by Contact form or via info@newhome.ch
