Parking spaces as a central yield driver

Modern digital parking management provides parking data and detailed analyses to initiate a variety of optimization measures and efficiently develop parking areas.

The real estate industry is facing considerable challenges: Rising costs, strict ESG requirements and the pressure to generate good returns. Digital parking management not only enables efficient parking space utilization, but also new revenue potential and data-based asset management. In this way, both owners and administrations can sustainably increase the attractiveness of their locations for tenants.

A camera-based system that enables barrier-free access and ticketless parking time recording forms the basis of this potential. This system offers benefits to both parkers and operators: It ensures a stress-free parking experience and makes it easier to manage parking areas without the need for staff, compared to conventional systems, while reducing costs at the same time.

The digitalized recording of parking processes also offers the advantage that the parking data generated in compliance with data protection regulations can be used for analyses in order to initiate a variety of optimisation measures and further develop parking spaces. Data-based findings can be used during tenant changes or rental negotiations to demonstrate the attractiveness of the location. These findings can also be used when planning new locations or for location benchmarking as part of portfolio optimization. This enables well-founded decisions to be made and contributes to increasing the value of the properties. The data also provides insights into usage patterns, such as capacity utilization and the origin of the vehicles, and enables the operator to identify overcapacity and reduce vacancies.

Vacant spaces offer an additional source of income by allowing parking spaces to be easily rented out on an hourly or monthly basis to local residents or surrounding businesses. This is ideal for mixed-use properties, but requires flexible but reliable authorization management to meet the needs of all user groups. Wemolo offers a flexible solution for this with its Booking solution.

An example: With an overnight parking rate of CHF 15, weekly use (4 days) results in income of CHF 60. Over the year, that is over CHF 3,100 per car. In purely mathematical terms, 10 parking spaces can generate around CHF 31,000 per year without the need for additional space.

The improved utilization of parking spaces optimizes the transport infrastructure, reduces emissions and supports ESG goals. Wemolo's digital parking system increases attractiveness for tenants and boosts returns. With Parking Intelligence, asset and property managers can optimize decisions and sustainably increase property value.

More information at www.wemolo.ch or visit us at Expo Real, Hall C2, Stand 124.

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