Zur Rose and Migros expand with shop-in-shop concept

The online pharmacy Zur Rose and Migros are rolling out their shop-in-shop concept in French-speaking Switzerland. A first location is scheduled to open in Crissier in February.

View of a shop-in-shop pharmacy (Image: Zur Rose AG)

There are currently three Zur Rose shop-in-shop pharmacies in Migros stores in the cities of Bern, Basel and Zurich. Now the companies have announced the roll-out of the concept for French-speaking Switzerland.

At the end of February 2020, the first shop-in-shop pharmacy in Western Switzerland will open in the Migros supermarket in Crissier (VD), with further locations in the pipeline, according to Anganeb of the two companies.

The shop-in-shop pharmacy in Crissier - like the locations in German-speaking Switzerland - is operated under the Zur Rose brand. Medicines and health products are offered at the same prices as when ordering from the Zur Rose online store. Zur Rose and Migros offer multi-channel shopping in the process: Products can be ordered online, picked up at the pharmacy or delivered to the customer's home. (ah)

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