Zurich: Porsche opens pop-up store
Stuttgart-based sports car manufacturer Porsche has opened a pop-up store in Zurich's city centre. The approximately 190 sqm space on the ground floor of the Bärengasse 16 commercial building has a 360-degree shop window front.
According to SPG Intercity Zurich AG, which has been commissioned to lease the retail space, Porsche will present its innovative e-mobility models such as the Porsche Taycan in the showroom. With the temporary sales format under the title "Porsche NOW", the company is creating "an interactive brand experience", with which it also wants to appeal in particular to an urban, younger clientele, according to SPG Intercity. The pop-up store on Bärengasse will remain open until the end of 2021, it added. (bw)
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