Retail: Blue Tomato comes to Switzerland
Austrian sporting goods retailer Blue Tomato will open its first Swiss store in the fall - in Zurich's Niederdorf district.
According to a report from balance.ch the branch in the "Dörfli" is not to remain the only store of the skater and surfboard brand, further locations in this country are being examined.
Blue Tomato, founded 25 years ago by former European snowboard champion Gerfried Schuller, has expanded massively in recent years. In the last three years alone, 18 new stores have been opened, including in Vienna, Salzburg, Innsbruck, Villach, Munich, Stuttgart, Hamburg and Berlin. As Schuller says, Blue Tomato prefers to locate in busy city centers or large shopping malls.
Several sports and leisure fashion retailers have opened in Zurich's "Dörfli" in the past, most recently the yoga brand Lululemon, Vans, Titolo and Carhartt are also present. (ah)
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