Decathlon plans market entry in Switzerland
The sporting goods chain Decathlon is opening its first store in Switzerland this summer. The French retailer has chosen western Switzerland, or more precisely the canton of Neuchâtel, for its market entry.
According to a report by the Handelszeitung the first Decathlon store will open in the Migros Marin-Centre shopping centre in Marin-Epagnier (NE). As a company representative told the newspaper, the store in Neuchâtel is just the beginning. Decathlon is pursuing "a policy of gradual development of a market", it added. Which regions are the focus of the expansion and when the first Decathlon store in German-speaking Switzerland will open are not yet known.
The French group was founded in the 1970s. In 2016, Decathlon made a turnover of around ten billion euros with 75,000 employees worldwide.
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