Zurich: Highsnobiety opens concept store at the airport

The concept store "Gatezero" of the company Highsnobiety occupies 120 sqm in the Airside Center of Zurich Airport. For six months, a curated assortment of international brands in the product categories ready-to-wear, shoes, watches, jewelry, eyewear and care will be offered there. Brands represented include Acne Studios, Advisory Board Crystals, Gucci, IWC, Loewe, MediCom Toy, On Running, Salomon, Sigg and Saint Laurent. In addition, limited editions and the Highsnobiety Private Label Collection will be available.

A special feature of Gatezero is that the retail space will be used for constantly changing brand activations and experimental space expansions, according to Zurich Airport. The concept store is intended to be a platform where travellers can discover brands and products in an exciting environment, which is also supported by the open and raw aesthetics of the store.

As Heidi Köpple, Head Commercial Centers Flughafen Zürich AG, says, the project is very close to the hearts of both Highsnobiety and Zurich Airport and has therefore been further developed and pushed forward despite the pandemic. (ah)