Fashion brand TBô opens pop-up store in Circle
Men's fashion brand TBô is opening a concept store at Circle in Zurich Airport for three months in June.
The concept store, which TBô will operate in the Circle from June to the end of August, will implement a new concept in which visitors can help develop a four-piece travel collection. To this end, a basic version of the collection will initially be displayed in the store. Interested parties will be able to try it on, make customization requests and vote on suggestions for improvement. TBô then wants to adopt the adjustments with the most votes and produce the final travel collection in a limited edition. It can be pre-ordered at the concept store or purchased online at the TBô webshop.
In addition to the jointly developed collection, other products from the TBô collection will be available in the concept store, and events and roundtable discussions on the topics of sustainability and travel are also planned. (ah)
