Zurich: Crowdhouse opens pop-up at Paradeplatz

Online real estate crowdinvesting platform Crowdhouse officially opened its pop-up store on Zurich's Paradeplatz directly opposite the Savoy en Ville hotel on March 5. It will be open until the end of April and will showcase the company's "products and ideas," according to Crowdhouse. This will be done through the use of virtual reality and with interactive information stations. The store will also feature an auditorium for discussions and presentations on real estate.

"Our company clearly has a digital DNA. Nevertheless, we offer a product that is very emotional and where trust and personal contact are of great importance," says CEO Robert Plantak. "With the pop-up store, we have the opportunity to combine online and offline in a unique way."

Crowdhouse was founded in 2015 by Robert Plantak, Ruedi Baer and Ardian Gjeloshi and now employs more than 65 people. The strategic shareholder is Luzerner Kantonalbank.