Adina hotel group plans market entry
The Australian hotel chain Adina wants to increase the number of its properties in Europe from currently eleven to 25 by 2025. The market entry in Switzerland is to take place in Geneva in 2022.
Adina is celebrating its premiere in Switzerland: The Australian provider of high-quality apartment hotels is planning to open its first property in Geneva. On around 8,000 square meters with 140 apartments and a view of the Alps, the new apartment hotel will be part of the new development located on the traffic axis between the airport, the trade fair and the city center. Quartier de L'Étang in Geneva. The project developer PG Promotors is realizing the almost eleven-hectare site, which, in addition to three accommodation facilities, will also include retail, offices and student housing.
The Adina Hotel is scheduled to open in early 2022. "We are delighted to be represented in one of the strongest hotel markets in Europe in the future. The new Quartier de L'Étang, close to the trade fair and the airport, is ideally suited for our market entry in Switzerland, as strong demand generators and a high location quality come together here," says Matthias Niemeyer, Head of Development Europe at Adina. "These interesting modern quarters play a paramount role in our Europe-wide expansion." (bw)
