Seat inaugurates new headquarters in Barcelona
The car manufacturer Seat has opened its new headquarters in the city center of Barcelona: The Casa Seat brand experience center.
According to the car manufacturer, the 2,600 square meter Casa Seat is to become a "pioneering place for urban mobility" and is also an important cornerstone of the brand strategy. The company wants to design and exhibit new models here, but also develop new mobility concepts.
Architect Carlos Ferrater and his architectural firm in Barcelona (OAB) were responsible for the conversion of the building in the Eixample district. The building is divided into two independent areas, creating a kind of passageway from the Paseo de Gracia to the Pompeia church opposite. The curved glass façade was designed using a special screen printing process in bronze tones.
A café-restaurant will be set up in the Casa Seat, and there will also be a large area on the first floor where visitors can chat, view new prototypes and concepts and get to know new projects in a coworking area. The Concept Lab will be set up on the second floor of the building. Designers will work there in the early development phases of new models. (ah)
