Wincasa reorganizes center and mixed-use site management
Real estate services provider Wincasa is rolling out its concept of combined center and mixed-use site management across Switzerland.
The first combined CMSM offering was created two years ago at the Mittelland site. After the locations in Bern and Zuchwil, the expansion to the west as well as to Ticino followed last May. "The new organizational form was crowned with success and will now be adopted throughout Switzerland," Wincasa informs. This will be the case from 2023 onwards.
Supervision of 80 shopping centers and 20 sites
"With the new organizational form, we are combining the best of both worlds, so to speak," says Thomas Hinderling, division manager at CMSM Wincasa. "The aim is to make greater use of synergies in the future, to conserve resources and use knowledge correctly so that we can work together in an even more integrated way and become more efficient," he says. In total, the CMSM department manages more than 80 shopping centers and 20 sites at 13 locations. Starting next year, the existing CMSM sites will be divided into two main regions, which will center the map. The South West Region covers French-speaking Switzerland and Ticino and is headed by Philippe Schroff. German-speaking Switzerland is united in the North East region and is headed by Philipp Arnold.
Community management as a task as well
A third, newly designed department under the name Strategy&Services CMSM is stationed in Zurich. Stephanie Brack heads this and, together with her team, looks after the cross-departmental issues of marketing, marketing, projects/consulting, and the centrally controlled management of the technical and commercial managers. An important keyword in this context, she says, is community management. "Areals are constructs with a lot of diversity and different user groups," Hinderling elaborates. "However, these often have little interaction." Community management is intended to remedy this. (aw)
